The NEWGEN scheme was set up in 1993 by the British Fashion Council to spot and support fledging designers as they get their careers off the ground with 2012 seeing Topshop celebrating its 10th year of NEWGEN sponsorship.The support through the sponsorship morphs the design talent of today into the fashion brands of tomorrow.
NEWGEN showcases the best emerging British based fashion talent. Since its launch, its alumni include Alexander McQueen, Julian Macdonald, Giles Deacon, Jonathan Saunders, Christopher Kane, Marios Schwab, Richard Nicoll, RoksandaIlincic, Erdem, Meadham Kirchhoff, Peter Pilotto, Mary Katrantzou, David Koma, Louise Gray and Holly Fulton. NEWGEN designers are among the must-see collections on schedule every season.
|MICHAEL VAN DER HAM, J.W. ANDERSON, SIMONE ROCHA & J. JS LEE AT LFW, FEBRUARY 2012|
Simone Rocha will this season receive catwalk sponsorship alongside Michael van der Ham and JW Anderson. These designers contribute something unique and vibrant to the look of London, from Simone Rocha's girly/androgynous fusion with a luxe finish to Michael van der Ham's beautiful mish-mash of appliquéd, patchworked, embellished creations. We're looking forward to seeing what our newest collaborator, JW Anderson, creates for his SS13 show.
Roll on Fashion Week!
|From left: Work by J. JS Lee; Christopher Raeburn; Michael van der Ham; J.W Anderson; Simone Rocha; Lucas Nascimento; Lim Cooper; Huishan Zhang with shoes by Sophia Webster; Palmer Harding; Sister by Sibling and Marques Almeida|
If you are a designer and looking for a platform to showcase your talent then visit our website www.fashionweekcardiff.com for more details and for information how you could be chosen to show your line.